1. Introduction

Welcome to Serenova Pvt. Ltd. (“Serenova”, “Company”, “we”, “us” or “our”).

Serenova Pvt. Ltd. operates an online platform through which we offer spiritual and wellness-related products, including but not limited to Rudraksha, spiritual beads, crystals, malas, pooja and devotional products, spiritual accessories and other related products (“Products”).

We respect your privacy and are committed to protecting the personal information that you share with us while using our website, purchasing our Products, contacting our customer support team, or interacting with us through other channels.

This Privacy Policy explains how we collect, use, store, protect and disclose your information when you visit or use our website, place an order, create an account, contact us, or otherwise interact with Serenova.

By accessing or using our website, you acknowledge that you have read and understood this Privacy Policy.

2. Information We Collect

Depending on how you interact with our website, we may collect the following information:

A. Personal Information

We may collect information such as:

• Full name

• Mobile number

• Email address

• Billing address

• Shipping/delivery address

• City, state and PIN code

• Account login information

• Communication preferences

• Any other information you voluntarily provide to us

B. Order and Purchase Information

When you purchase Products from us, we may collect information relating to:

• Products purchased

• Order number

• Order date

• Transaction details

• Shipping and delivery information

• Billing information

• Return, refund or replacement information

• Purchase history

Payment transactions may be processed through third-party payment gateways. We generally do not store your complete debit card, credit card or banking credentials on our servers.

C. Device and Website Information

When you visit our website, certain information may automatically be collected, including:

• IP address

• Browser type

• Device type

• Operating system

• Date and time of website access

• Pages visited

• Website interactions

• Referring website or URL

• General usage and browsing information

This information may be used to maintain website security, improve website performance and understand how visitors use our website.

D. Communication Information

If you contact us through email, phone, WhatsApp, social media, contact forms or other communication channels, we may collect information contained in those communications.

This information may be used to respond to your questions, complaints, requests and customer-service concerns.

E. Cookies and Similar Technologies

Our website may use cookies, pixels, tags and similar technologies to:

• Keep the website functioning properly

• Remember your preferences

• Improve your browsing experience

• Understand website traffic and usage

• Improve our Products and services

• Provide relevant marketing and promotional communications

You may be able to control or disable cookies through your browser settings. However, disabling certain cookies may affect some website functionality.

3. How We Use Your Information

We may use your Personal Data for the following purposes:

• To create and manage your account

• To process and fulfil your orders

• To arrange shipping and delivery of Products

• To process returns, refunds and replacements

• To communicate order confirmations and updates

• To provide customer support

• To respond to your questions, requests and complaints

• To improve our Products, services and website

• To understand customer preferences and website usage

• To prevent fraud, misuse and unauthorized activities

• To maintain website and transaction security

• To send promotional offers, product updates and marketing communications where permitted

• To personalize your experience on our website

• To comply with applicable laws and legal obligations

• To enforce our Terms and Conditions and other policies

• To protect our rights, property and customers

• To resolve disputes and investigate complaints

• For internal business, analytical and research purposes

4. Spiritual and Product-Related Information

Serenova may offer Products associated with spiritual, devotional, meditation, traditional or wellness practices.

We do not require customers to provide sensitive personal information merely to purchase our Products.

Any information voluntarily provided by you in relation to your preferences, spiritual interests or Product requirements will be used only for the relevant purpose for which it was provided, subject to this Privacy Policy and applicable law.

Our spiritual Products are offered for traditional, devotional, cultural, spiritual or wellness purposes and should not be considered a substitute for professional medical, psychological, financial or legal advice.

5. Marketing and Promotional Communications

With your consent or where otherwise permitted by applicable law, we may contact you through:

• Email

• SMS

• WhatsApp

• Phone

• Push notifications

• Social media or other digital communication channels

These communications may include information about new Products, offers, discounts, promotions, events and other updates relating to Serenova.

You may request to stop receiving promotional communications by using the unsubscribe option provided in the communication or by contacting us.

Please note that you may still receive essential communications relating to your orders, transactions, account or services.

6. Sharing of Information

We do not sell or rent your Personal Data to third parties for their independent marketing purposes.

We may share necessary information with trusted third parties and service providers who help us operate our business, including:

• Payment gateway providers

• Courier and logistics partners

• Website hosting and technology providers

• Customer-support providers

• Communication service providers

• Marketing and analytics service providers

• IT and security service providers

• Professional advisers

• Government authorities or law-enforcement agencies where legally required

Such sharing will be limited to information reasonably necessary for the relevant purpose, subject to applicable law.

7. Payment Information

Payments made through our website may be processed by third-party payment service providers.

Your payment may be subject to the privacy policy and terms of the relevant payment provider.

For security reasons, Serenova does not intend to store complete payment card information such as your full card number, CVV or PIN on its own systems unless required and legally permitted.

8. Shipping and Delivery

To fulfil your order, we may share necessary information such as your name, mobile number and delivery address with our logistics, courier and delivery partners.

This information is used solely or primarily for purposes connected with delivery, tracking, customer support and related services.

9. Data Security

We take reasonable technical and organizational measures to protect your Personal Data against unauthorized access, misuse, alteration, disclosure or destruction.

However, no method of transmission over the internet or method of electronic storage can be guaranteed to be completely secure.

Accordingly, while we take reasonable measures to protect your information, we cannot guarantee absolute security.

10. Data Retention

We retain Personal Data only for as long as reasonably necessary to fulfil the purposes described in this Privacy Policy, including providing Products and services, maintaining business and transaction records, resolving disputes, preventing fraud and complying with applicable legal and regulatory requirements.

When information is no longer required, we may delete, anonymize or securely dispose of it, subject to applicable law.

11. Third-Party Websites and Services

Our website may contain links to third-party websites, applications, social media platforms or services.

Serenova is not responsible for the privacy practices, content or security of third-party websites.

We encourage you to review the privacy policies of those third-party services before providing them with your information.

12. Social Media

If you interact with Serenova through platforms such as Instagram, Facebook, YouTube, WhatsApp or other social media platforms, information shared through those platforms may be subject to both this Privacy Policy and the privacy policies of the respective platforms.

We may use publicly available interactions, comments, reviews, tags or mentions relating to Serenova where permitted by applicable law and platform rules.

13. Children’s Privacy

Our website is not intended for children who are not legally permitted to use online shopping services under applicable law.

We do not knowingly request or collect personal information from children for purposes that are prohibited by applicable law.

If you believe that a child has provided us with Personal Data improperly, please contact us so that we can take appropriate action.

14. Your Privacy Choices

Subject to applicable law, you may have the right to:

• Request information about the Personal Data we hold about you

• Request correction of inaccurate information

• Request deletion of certain information

• Withdraw consent where processing is based on consent

• Opt out of promotional communications

• Raise a privacy-related complaint or concern

To exercise applicable rights or make a privacy request, please contact us using the details provided below.

15. Withdrawal of Consent

Where we process your Personal Data based on your consent, you may withdraw that consent by contacting us.

Withdrawal of consent will not affect the lawfulness of processing carried out before the withdrawal.

Please note that certain information may need to be retained where required by law or where necessary for legitimate business purposes.

16. Changes to This Privacy Policy

We may update or modify this Privacy Policy from time to time to reflect changes in our business, Products, services, technology or applicable legal requirements.

Any updated Privacy Policy will be posted on this page with the revised “Last Updated” date.

We encourage you to review this page periodically.

17. Contact Us

If you have any questions, concerns, requests or complaints regarding this Privacy Policy or the handling of your Personal Data, please contact us:

Serenova Pvt. Ltd.

Email: [Your Official Email Address]

Phone: [Your Customer Support Number]

Registered/Business Address: [Your Complete Business Address]

Website: [Your Website URL]

For privacy-related concerns, please mention “Privacy Policy” in the subject line of your communication.

18. Consent

By using the Serenova website and providing your information, you acknowledge that you have read and understood this Privacy Policy and agree to the collection and use of your information as described herein, subject to applicable law.

Serenova Pvt. Ltd. reserves the right to update this Privacy Policy from time to time.